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Sunday, September 18, 2011

John 00 Fleming: Nine Lives interview part two

In part of two of D.M.M's three part interview with John 00 Fleming we delve into his J00F Editions tour concept.

In John's own words, J00F Editions, is about "returning the club to the clubbers." Here's what he had to say...

Renowned for his darker edged style J00F’s music has a texture which sets him apart from the cookie cutter mould. It’s this unique mould which has also shaped his J00F Editions tour concept.

J00F Editions, John says, is solely about the music for music lovers. It's not the guest list, not the pyrotechnics, and not the stage dancers. And it is definitely not the DJ’s ego – which he argues has largely overshadowed the scene to wilt clubland and lighten punters wallets.

"The concept was a difficult one for promoters to initially swallow because it’s the opposite of what they’ve been conditioned to over the last ten years, what with the big television screens, fireworks and fluffed up shows. I’ve gone right, get rid of all that and let’s move the DJ booth off the stage. Let’s keep it dark, with really long sets and minimal distraction, let’s play it on a rocking sound system which recaptures dance’s essence back onto the music,” he implores passionately.

"It was really challenging at the start, slightly less so now, and so far the feedback has been tremendous. The best reaction has naturally been from the clubbers, they’re hanging around the entire night, enjoying the musical ride benefited by the long sets. And the crowd isn’t glued to the booth; they’re facing each other, heads down dancing, ripping it up. Essentially, I’ve tried to recreate what it once used to be.”

No one says it as plainly as John.

And nothing says John more than than this Nine Lives floor pumper: Baphomets Horn...



Keep groovin'

DC

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